Every flu season brings its own challenges, but last winter stood out. Patterns shifted. Hospital admissions rose. Younger children were affected more than many expected.

As we prepare for the coming season, it’s worth reflecting on what happened. Looking back can help us shape a more focused and responsive approach this year, based on what we now know.

A season that didn’t follow the usual pattern

Last winter, Influenza A (H1N1) reappeared as the dominant strain for the first time in several years. Then in January, Influenza B became more common, particularly among children.

Flu-related hospital admissions rose significantly. One of the more striking patterns was the number of children under five admitted to hospital. This age group had more flu-related admissions than adults aged 65 to 74.

Fifty-three children died from flu in England last season. The year before, that number was 35.

A shift in how we think about flu in children

There’s still a widespread assumption that flu isn’t a serious illness in healthy children. But the most recent data challenges that idea.

It’s a helpful reminder as we:

  • Plan early flu clinics for children and pregnant women
  • Proactively reach out to parents who may not realise their child is eligible
  • Support informed and calm conversations about flu vaccination

Children also tend to spread flu more easily than adults. Protecting them early can reduce wider transmission and help protect older or more vulnerable groups.

Looking ahead

Last season looked different. Flu behaved in ways we haven’t seen for a while. These shifts matter when it comes to how we prepare.

By paying attention to last year’s patterns, we can plan our response more effectively this time. That might mean adjusting messaging, revisiting clinic timelines, or focusing more support on the groups who need it most.

This isn’t about sounding the alarm. It’s about awareness and preparation.

When flu season doesn’t follow the usual script, it gives us an opportunity to respond with insight and intention – and to help make this year’s programme as effective as it can be.